Electric Mobility follows up CosiChair Denwick launch success with innovative back option
Following the successful launch of its latest CosiChair riser recliner in September, Electric Mobility has released a brand-new back design which it says offers customers both style and structure.
The new ‘tailored lateral’ option for the Denwick riser recliner offers users enhanced lateral back support while also bringing an air of elegance to users’ rooms, says Electric Mobility.
Available exclusively on the Denwick, tailored lateral combines back designs which have been a staple of the CosiChair range: tailored back and lateral back.
According to the company, the new design blends the upright support and sophisticated aesthetic of the tailored back with the symmetrical effect of the lateral back. The combination creates an option designed to suit a variety of customers’ desires for a riser recliner that is both functional and fashionable.
“Combining two successful back designs, Lateral & Tailored, to create the Tailored Lateral back will give your customers the best of both worlds,” commented Anthony Thresher, CosiChair Product Manager.
“We’ve taken the best qualities of each Back Design to offer a supportive, comfortable & stylish option for you to offer amongst your showroom collection.”
The merger marks a new innovation in the riser recliner segment, bringing a completely new back design to the market following extensive research and development, says the company.
Available for dealers to order now, the tailored lateral back design comes in four new fabric colourways currently available on the waterfall option: VN Dove Grey, VN Slate Grey, VN Cocoa and VN Oatmeal.
According to Electric Mobility, the updated colours have already received praise from customers following its September launch, ready for the busier seating season.
The back adds to the Denwick’s key features, which includes a maximum weight limit of up to 20 stones and a tilt-in-space mechanism.
Notably, the Denwick replaces the Ellen which has been discontinued as of August 2020.
Dealers interested in receiving digital marketing support can email email@example.com. To order a Denwick in either tailored lateral or waterfall back, contact the company’s customer service team on 01460 258120 or email firstname.lastname@example.org and request a free marketing pack with the first order.https://thiis.co.uk/electric-mobility-follows-up-cosichair-denwick-launch-success-with-innovative-back-option/https://thiis.co.uk/wp-content/uploads/2020/10/Tailored-Lateral-back-Electric-Mobility-Denwick-1.jpghttps://thiis.co.uk/wp-content/uploads/2020/10/Tailored-Lateral-back-Electric-Mobility-Denwick-1-150x150.jpgNewsroomSupplier NewsTrade NewsAnthony Thresher,CosiChair,Denwick,Electric Mobility,Ellen,Lateral Back,riser recliner,Tailored Back,Tailored LateralFollowing the successful launch of its latest CosiChair riser recliner in September, Electric Mobility has released a brand-new back design which it says offers customers both style and structure. The new 'tailored lateral' option for the Denwick riser recliner offers users enhanced lateral back support while also bringing an air...Calvin BarnettCalvin Barnettcalvin@thiis.co.ukAdministratorTHIIS Magazine