eFOLDi uses TV campaign as a way to increase awareness of its mobility scooter
Following its recent, successful TV advert, eFOLDi has revealed an increase in popularity of its innovative, award-winning eFOLDi scooter.
The TV campaign highlights the many different features of the scooter, including its lightweight, compact and folding design. The advert also demonstrates the eFOLDi in use and outlines that it is an ‘ideal’ travel companion for users.
Speaking about the decision to use a TV campaign as a way to advertise, Sumi Wang, Founder of eFOLDi, told THIIS: “Our product is very different from any other offering on the market and because of this, we wanted to choose a different way to market our scooter.
“For us, the TV campaign is a way for us to bring our scooter to the market to the people that are not aware of it. The purpose of our TV advert is to let people know that they can choose our product to help them go the extra mile.”
Sumi explained that the mobility aid is different to traditional mobility scooters and that this uniqueness has been reflected in the eFOLDi scooter winning the British Invention of the Year.
“The eFOLDi scooter does not look like a mobility aid and that’s why a lot of people like it. They don’t want to be seen as disabled, it’s a dignity thing,” she added. “A lot of our customers say they will never go to a mobility shop because they don’t see themselves as disabled. But with our product, they don’t feel that way.”
Weighing 16kg, the eFOLDi scooter is lightweight and compact, which Sumi says one of the mobility product’s biggest unique selling points as it allows users to easily transport the device.
“The TV campaign has been really successful,” Sumi concluded. “It has spread awareness of our scooter and now people know about it. It’s just like any product, when people know about its existence, they can tell if the product is suitable for them and in turn, purchase it.”