CareCo partners with The Sleep Geek to help people with mobility needs get a good night’s sleep
Nationwide mobility retailer CareCo has announced its partnership with James Wilson, known professionally as The Sleep Geek.
James is one of the sleep experts on the Channel 4 series The Secrets of Sleep, and has also appeared on The One Show, This Morning, BBC Breakfast, Steph’s Packed Lunch, Channel 4 News, Sky Sports, and Football Focus.
He is the resident sleep expert on Radio 1’s Life Hacks and has written for publications including Time, Forbes, Newsweek, Financial Times, Men’s Health, Cosmopolitan, Glamour, Bell, and many UK red-tops.
This partnership will support CareCo in its mission to ensure that people with mobility needs are able to get the best night’s sleep. A range of CareCo products will also become Sleep Geek Certified.
James has already met with members of the CareCo management team to train them on how best to support customers with sleep-related questions, as well as how to improve their own sleep.
Will Harrison, CareCo founder, says: “It’s an honour to be working with The Sleep Geek. James’ track record speaks for itself, and he is already working with our teams to help our staff get the best possible night’s sleep and to ensure we use our products to provide customers with the support they need for the most comfortable sleep possible.”
James Wilson, The Sleep Geek, says: “Working with the CareCo team has been genuinely impressive. Everyone I’ve met really knows their stuff and, from day one, I’ve felt warmly welcomed.
“What’s been especially encouraging is seeing how sleep science and real-world experience can support those conversations with customers — helping them make more informed choices about sleep products and, ultimately, achieve better quality sleep night after night.”
In recent news, CareCo has highlighted growing concerns around access to disabled parking, following first-hand feedback from showroom customers.
