CareCo announce Paralympic champion Charlotte Henshaw MBE as its new brand ambassador
National mobility retailer CareCo has announced that its new brand ambassador is Paralympic gold medallist Charlotte Henshaw.
Charlotte, a world class paracanoeist and Paralympic swimmer, is an advocate for independence, accessibility, and inclusion. Through this partnership, Charlotte and CareCo will work together to raise awareness of the mobility issues that people face, and the solutions available to help them live more comfortably, regardless of age or ability.
Charlotte overcame having her legs amputated above the knee when she was 18 months-old, having been born with bilateral tibial hypoplasia, which meant her lower legs were under-developed. Despite this setback in life, Charlotte has never allowed her disability to hold her back.
Charlotte became a passionate voice for women’s health and disability after being diagnosed with endometriosis in 2020. Determined to make sure that nobody feels alone in their challenges, whether they’re an athlete or simply trying to live life on their own terms, Charlotte’s values align perfectly with CareCo’s mission.
Throughout the long-term partnership, Charlotte will be an advocate for CareCo, using social media and content to promote further awareness of mobility issues across the UK.
Will Harrison, CareCo founder, says, “Charlotte and CareCo seem like a match made in heaven. Charlotte is an inspiration and aligns with our values of making the world more accessible for everyone.
“We’re really excited to be working with Charlotte, someone who’s an inspiration to so many. We’re partnering with a truly authentic person and someone who can show how to overcome barriers.
“An elite athlete, Charlotte will work with our teams so that CareCo are always the gold-standard of mobility. We’re over the moon to welcome Charlotte to the CareCo family.”
Charlotte says, “I’m really happy to be working with CareCo, especially given their mission. I’m passionate about supporting people in achieving their goals, no matter their circumstances.
“Health affects everyone in different ways, and by shining a spotlight on mobility issues, many people will realise they’re not alone and that independence is achievable.
“The opportunity to speak about women’s health, an issue close to my heart, and to support CareCo in their efforts to build an accessible world for everyone is something I’m very excited about.
“Advocating for better health and support in the UK will always be important to me, and while there has been progress, there’s a long way to go. I want to be able to empower people to passionately follow their dreams and break any barriers to show what’s possible.”
In October CareCo officially opened its new headquarters in Braintree, Essex, following a 21-month redevelopment project, bringing together all of its teams under one roof.
