Blatchford undergoes important rebrand to reflect its trustworthiness, performance and innovation
Mobility specialist Blatchford has undergone an important rebrand to better reflects its goals of redefining mobility and enhancing the lives of individuals with mobility limitations.
The company has opted for ‘Vision Blue’ as its new corporate colour to represent its trustworthiness and dependability. It has also used vibrant accent colours in its new logo – green, blue, pink and orange – to inject life into its brand and highlight its award-winning and innovative approach.
Blatchford adds that it chose a curved font in its logo to reflect mobility and movement, while the four dots aim to represent its core values of performance, innovation, integrity and collaboration.
According to company, the rebrand comes at a time of exciting change for the group. With recent investment from CBPE Capital and various projects to maximise performance, the fresh new look and feel reflects Blatchford’s commitment to shaping the future of mobility solutions.
Blatchford CEO Adrian Stenson commented: “Our global reputation is preceded by our long history of innovation and expertise. The rebrand gives us the opportunity to take our history and clearly illustrate how we want to drive Blatchford forward as a valuable contributor to the future of our industry.
“Our users remain firmly at the centre of everything we do, and our values provide the pillars that will ensure we remain focussed on delivering optimal outcomes for everyone.”
Founded in London in 1890, Blatchford designs mobility solutions to meet people’s mobility needs. Its product portfolio includes prosthetics, bespoke seating solutions and orthotic devices.
To take a closer look at Blatchford’s new brand identity, watch the short video below:
