Bathing division rebrand marked with new “game-changing” turnkey service for healthcare providers
Gainsborough Healthcare Group, Europe’s largest manufacturer of bathing products, has rebranded its ‘Gainsborough Specialist Bathing’ division to ‘Gainsborough Specialist Bathrooms,’ alongside the launch of its new 360-bathroom solution service, G360.
Delivering what it calls as a first in specialist bathroom and wet room design, installation and management, the manufacturer of power-assisted and walk-in baths says its G360 Specialist Bathroom Solutions offers healthcare providers commercial advantages and cost-savings.
Peter Eckhardt, CEO of Gainsborough Health Group, commented: “G360 is a game-changer within long-term care. Care home and hospital procurement now have a single source for infinite accessible bathroom and wet room possibilities.
“ROI from capital expenditure will increase significantly through multiple cost savings and added efficiencies – as we can be trusted to implement complete projects without distraction and performance compromise.”
Covering all aspects of specialist bathroom implementation from concept to completion and servicing claims the company, the ability to offer an all-encompassing, 360-degree implementation for healthcare facilities is the result of an expansion of its internal infrastructure, resources and staff.
“Our specialisms reduce risk and allow providers to continue focusing on their core business,” continued Peter.
“Ultimately, G360 delivers sustainable care excellence through performance leading products and services.”
The new service will target providers such as care homes, hospitals and rehabilitation units and sees dedicated Gainsborough account managers working with clients’ internal resources.
In particular, Gainsborough highlights six key areas of support it offers, comprising of the manufacturer’s power-assist baths range; accessible bathrooms and wet rooms; transfer, toileting and washing equipment; project design and technical support; enablement pre-works, installations and project management; and servicing, maintenance and testing.
Discussing the decision to reposition the company’s branding with the service launch, Peter finished: “The care sector continues to evolve at a rapid pace and as thought leaders, Gainsborough has positioned itself at the forefront of both client and service user needs.
“The new brand clearly portrays this dynamic approach, balanced with established stability – all reinforced by our new strapline. Our pioneering partnerships will open up a world of strategic benefits assisting with CQC scores and ensuring healthcare facilities are future-proofed against forthcoming care challenges.”