Bach, Mozart, Beethoven… Stiltz? Targeted radio adverts raise brand and product awareness
Stiltz Homelifts’ has run a new radio advertising campaign on a popular station to raise brand and product awareness in London and the Home Counties, with the activity greatly benefitting its trade partners, says the company.
The domestic lift specialist’s ad hit the airwaves on Classic FM in June and aired during a number of the station’s most popular shows, including some with celebrity presenters such as Alan Titchmarsh, Myleene Klass and Alexander Armstrong,
Attracting around six million listeners every week, Classic FM is the largest national commercial radio station in the country.
Yola Mealing, Stiltz’ Head of Marketing, highlighted its virtues as an advertising platform, emphasising that the station’s audience indexes as mature and is a perfect match for Stiltz’ homelift.
“Using radio gave us the opportunity to connect directly with millions more customers who might be looking for a solution to their mobility needs,” explained Yola.
“Radio is recognised for its ability to reach out to listeners with greater intimacy than television. People listen to the radio in the car where the ad experience can be very personal and close, or they might be preparing food in the kitchen or relaxing in the garden – all positive and family-focused activities.
“If listened to through headphones, our ad is able to get closer still to the listener. It was a quick and efficient way to build brand awareness with the potential to dig deeper than TV is able to.”
Closely mirroring the company’s successful TV campaign which has been broadcast since September 2018, the company says its ongoing marketing campaign is resulting in raising the profile of the brand and the product, resulting in more enquiries and sales for its trade partners.
Gino Farruggio, Stiltz Homelifts UK Trade Sales Director, commented: “The radio advertising campaign formed part of a strategy to raise the profile of Stiltz Homelifts and our authorised partners will have massively benefitted from this. It highlights how serious we are about creating a mass-market accessible product, and that we continue to invest in different types of advertising as new ways to grow our business.”
In June, the homelift manufacturer announced it had placed on the annual Sunday Times Lloyds SME Export Track 100 for a third successive year, with export sales growing 86 percent to more than £11million in 2018 as it prepared to focus on further growth in mainland Europe in 2019.https://thiis.co.uk/bach-mozart-beethoven-stiltz-targeted-radio-adverts-raise-brand-and-product-awareness/https://i1.wp.com/thiis.co.uk/wp-content/uploads/2019/07/Gino-Stilz.jpg?fit=1000%2C665&ssl=1https://i1.wp.com/thiis.co.uk/wp-content/uploads/2019/07/Gino-Stilz.jpg?resize=150%2C150&ssl=1NewsroomSupplier NewsAdvertising,Alan Titchmarsh,Campaign,Classic FM,domestic lifts,export,Gino Farruggio,homelifts,marketing,mass-market,Myleene Klass,Radio,Stiltz,through-floor-liftsStiltz Homelifts' has run a new radio advertising campaign on a popular station to raise brand and product awareness in London and the Home Counties, with the activity greatly benefitting its trade partners, says the company.The domestic lift specialist’s ad hit the airwaves on Classic FM in June and...Calvin BarnettCalvin Barnettcalvin@thiis.co.ukAdministratorTHIIS Magazine