AJM Choice champions accessibility at “UK-first” combined music festival and disability event
AJM Choice, the private mobility division of NHS wheelchair services provider AJM Healthcare, will be bringing accessibility to the heart of the family music festival NN Fest in Northampton this month.
The firm will be supporting a new outdoor mobility showcase alongside the much-loved music festival at Delapré Abbey on September 20th. The festival welcomes over 2,000 people each year, and is a celebration of community and live music with a line-up of tribute bands set in the grounds of one of Northampton’s most historic stately homes.
Nick Wilson, known as ‘The Disabled Adventurer” and his brand new community interest company Access Outdoors, have collaborated with AJM Choice and several wheelchair manufacturers, to create a unique new feature: an all-terrain wheelchair demo zone where festival-goers can try out powerchairs and other mobility equipment.
Jeremy Garman, Director of Private Pay at AJM Choice, said: “For us, it’s all about inclusion and awareness. We don’t manufacture wheelchairs, we focus on making sure people find the equipment that’s right for them, from any supplier. NN Fest gives us a chance to put accessibility in front of thousands of people in a fun, family-friendly setting. It’s about showing what’s possible.”
One of the highlights will be a specially designed woodland trail, giving visitors the chance to test outdoor mobility aids on grass and naturally undulating terrain, something many powered wheelchair users avoid due to fear of getting stuck. Supported by suppliers, buddies and AJM Choice volunteers, small groups will be guided around the track every 15 minutes, offering a safe and supported way to experience off-road mobility.
Nick Wilson added: “It’s fantastic to see NN Fest and Delapré Abbey embracing accessibility in such a positive way. The all-terrain wheelchair demos in particular will challenge perceptions and give people the confidence to experience something new. This is about opening doors, or in this case, woodland paths, for everyone.”
While AJM Choice is helping coordinate the mobility showcase and supporting Nick, several suppliers will also be exhibiting powerchairs and adaptive equipment at the festival, ensuring visitors can see a wide variety of solutions.
With strong local support and a welcoming attitude from the event promoters and Delapré Abbey, the initiative highlights a growing commitment to inclusivity in community events and outdoor spaces.
In recent news, veterans who attended the 80th anniversary of VJ Day National Commemorative Event earlier this year were able to fully participate in the ceremony thanks to a fleet of free wheelchairs provided by AJM Choice.
