Ableworld brings summer sale forward with big advertising push as lockdown further eased
Ableworld has brought its annual summer sale forward and distributed over one and half million leaflets to inform customers about its “heavy discounts.”
The UK’s largest mobility retailer has launched its summer sale early with a big promotional campaign to reach out to customers who have been stuck inside during the pandemic.
It comes as the government yesterday confirmed further easements to lockdown restrictions set to come into force on the 4th of July, including the reopening of the leisure, tourism and hospitality sectors.
Mike Williams, Managing Director of Ableworld, commented: “We have taken the decision to bring our sale forward to help support our customers at a time when money may be a worry, and we have some fantastic offers across many of the ranges and have more staff coming back to support our busier stores.
“We have increased our advertising for the sale and are sending out over 1.5 million leaflets as part of our marketing strategy.”
Alongside the leaflets, the company has also increased its online advertising to boost its reach.
He added: “Our customers seem to want to start getting back to normal and with our extra measures in place, we are certain we can continue to help.”
Having remained open during the coronavirus retail lockdown after receiving confirmation from MPs and the Secretary of State for Health and Social Care, the company continued its plans for expansion during the lockdown.
In April, Ableworld declared its intentions to open new stores across the country, as well as exploring new potential franchise opportunities to further increase its national coverage.
“We are proud of everyone who has supported us through this pandemic, which in turn has allowed us to help customers and the National Health Service,” continued Mike.
“Our team have been amazing working in very different circumstances but remaining positive. Our suppliers also deserve a huge thank you from us, the majority of which continued to supply equipment, checked in on us and helped to support us any way they could. Our customers have also been fantastic, understanding the new social distancing measures and providing great feedback about the service they have received at all of our stores throughout the uncertainty.
“I am proud that together we have shown the industry how we would cope in a crisis and we are now happier to see our stores busier with more people coming out while ensuring we are keeping everyone as safe as possible.”
In addition to new stores and franchises, the company says it also has new product ranges ready to launch in the coming months.
