Able2 and Uccello enter exclusive UK distribution partnership for innovative kettle
Mobility and living aids specialist Able2 UK and revolutionary kettle designer Uccello have entered into a partnership which sees Able2 take the reins as sole distributor for the clever kettle in the UK market.
Able2 says that this new move will also enable the Uccello kettle to reach more UK retailers through its expertise and marketing support.
The Uccello Kettle founder and inventor Andy De Petra was a coffee lover whose arthritis diagnosis meant he struggled to lift a kettle of boiling water to make his morning coffee.
Unlike other kettles and kettle-tippers, the circular shape of the Uccello Kettle – combined with its rotating cradle – moves around the body of water to assist the flow of the pour, so individuals don’t have to lift, strain or balance, making it ideal for those with restricted mobility.
As a specialist distributor and manufacturer in the living aids marketplace, Able2 believes it is well placed to tap into its expertise of supporting all retailers with tailored marketing support designed to drive interest, engagement and sales.
“Here at Able2, we have been working hard with many of our suppliers to ensure we add value to their UK distribution,” said Able2 Managing Director Mark Diaj. “It is evident that Uccello are highly invested in the global market and are passionate about ensuring comprehensive coverage within the regional marketplaces they have entered into. As a distributor it is a delight to work with such a driven company.”
Darragh Lynch, Director of Uccello Marketing EU added: “Able2 have maintained this ethos of flexibility for their suppliers. They are committed to communicating to their customers and the wider audience the messages for their core range of products.
“As a supplier, being able to partake in this communication channel only helps to strengthen our brand presence still further.”
As part of the communications roadmap, Able2 and Uccello will be demonstrating the kettle at The OT Show in November.
Able2’s team will also be embarking on a reintroduction to their network of national retailers, supporting them in their own marketing activity.
To find out more about the Uccello kettle, to request a demonstration or to join Able2’s retailer network, contact the team on 01254 619000 or visit the website
Founded in the 1980s, Able2 is a leading manufacturer and distributor of aids to daily living across the UK and Western Europe. It supplies products into healthcare retailers, social services, the NHS and private therapy providers on a daily basis.
