The Coverdry range of protectors from A J Way and Co

Along with specialising in bespoke riser recliners and wooden high seat chairs, Buckinghamshire-based A J Way and Co Ltd. has also branched out into supplying the Coverdry range of blankets, bed protectors and seat protectors. The range was designed by 2011 Mumpreneur Idol, Tracey Hollins, in a bid to help parents keep seats, pushchairs and beds clean whilst children are growing up. The range has now expanded to include covers for adults too, which is where A J Way saw the product’s potential.

"After my first child was born we had an incident which prompted me to design the Coverdry range,” said Tracey. "The idea behind the range was relatively simple; to help protect almost everything that young children can sit or sleep on from unfortunate ‘accidents’. Based on this objective, the development of an adult range seemed a natural progression for the product, and is a great fit with A J Way’s target market.”

The new Ultra Soft Waterproof Protector has an undetectable waterproof layer disguised within a ‘snuggle blanket’, providing comfort whilst preserving dignity. It is perfect to use as a wrap around in a wheelchair or bed, as a flat sheet to protect bedding and mattresses and as a throw to protect armchairs, car seats and sofas. It is made from 100% bamboo, making it naturally odour resistant and simpler to clean, and is also dust mite resistant, making it ideal for those prone to allergies and asthma.

Barbara Douglas, General Manager of A J Way, said: "The Coverdry range is fantastic for parents, carers, care home staff, children, older people, the disabled and anyone else who needs protection. The Ultra Soft Waterproof Protector is an excellent product because it gives older people confidence that their dignity will remain intact yet looks and feels like an ordinary blanket. We have had a substantial number of enquiries since we started stocking Coverdry products and are delighted to be a Coverdry stockist.”

Call 01494 471821 or visit the website HERE