Kirton and Osprey announce new partnership

A recent partnership between Kirton and Osprey Healthcare has provided both companies with something to shout about.

Paul King, Sales & Marketing Director of Osprey Healthcare told us: "In September 2014 we approached Kirton with a redesigned range of shower chairs. We had recently undergone a massive redesign of the whole range and had made particular improvements to our electric Tilt in Space range which we felt might be a perfect complement to the existing range of dynamic seating solutions already supplied by Kirton."

According to Paul, the initial meetings went well and Mark Fowkes, the Kirton Group Sales Director, attended a meeting along with Shaun McCluskey the Group commercial Manager at Osprey's base in Wigan. During this meeting both Mark and Shaun were given a tour of the premises and based on what they saw they were happy to take the tilt-in-space range on board with one or two cosmetic changes.

Paul added: "One of those changes was made in order to fit in with their existing branding. Kirton wanted to change the colour of the chairs, something we were more than happy to accommodate. The new range was presented to the Kirton Sales team at their December meeting and went down a storm with many present identifying key features which would benefit their customers immediately."

Paul says that a full scale marketing campaign was devised, with Osprey Healthcare and Kirton working closely together to redesign and update their website, and a mini brochure to complement their current literature.

"One key area that Kirton felt they wanted to expand was their range of Paediatric bathing equipment" Paul says. "Our petite TIS range was a perfect fit for this role and the Kirton team were very happy to be able to introduce a new product line to their existing customers."

Mark Fowkes, Sales Director at Kirton commented; "We are delighted to be taking on the Osprey products and feel they are a great complement to our specialist seating range. With our knowledge of posture and pressure care we are confident that the tilt-in-space shower chairs from Osprey will provide our customers with the comfort and support they need as well as good value for money."

Paul concluded: "Kirton will be able represent the Osprey TIS range throughout the country and are a familiar name in the industry with a major presence in the specialist seating market."

The new website can be viewed HERE