Blue Badge Co and Able2 partnership creates opportunity for independent retailers

Independent retailers interested in stocking the Blue Badge Co's range of products will be in with the chance to sell an exclusive new collection created exclusively for independent mobility shop supplier Able2.

The partnership will see the Bristol-based designer and maker of stylish living aids add 32 new product lines to Able2’s collection, with four products in eight custom-made designs.

Able2, which has supplied independent mobility and homecare shops across the UK for 15 years, commissioned Blue Badge Co to provide custom-made display wallets, wheat warmers, walking stick bags and mini hot water bottles. It will also stock Blue Badge Co’s radar keys.

Ellen Green, Managing Director of Blue Badge Co, commented: "Blue Badge Co currently has 80 active independent mobility shops stocking our products. We are keen to see this number increase significantly with Able2 distributing this exclusive range.

Ellen added: "As our opening order value can be prohibitive for trade customers, with Able2 exclusively distributing a selection of products at competitive prices, we hope to attract mobility retailers that want to stock an innovative and stylish range of living aids and accessories. This range will offer customers retail ready packaging and on trend designs that make excellent gifts.”

Mark Diaj, Managing Director of Able2, said: "We’re really pleased to be partnering with the Blue Badge Co on this range of specialist products exclusive to Able2.

"Blue Badge Co’s products combine practicality with style, enhancing people’s quality of life or independence while making them smile, making them perfect as gifts or simply a treat for oneself. We’re confident these products will be a big hit in all the hundreds of stores that we stock.”

Launched in 2011 by a designer who was fed up with what she saw as the universally dull, clinical products available to disabled consumers, Blue Badge Co is among the first to have identified the growing demand for stylish, design-led independent lifestyle products and travel aids.

Disabled consumers now making up a fifth of the UK population – nearly 12 million people, up from 10 million ten years ago – who, with their households, have a spending power of more than £200bn.

With the over 50s, who control over 75 per cent of household wealth, likely to make up more than half of the population by 2030, Blue Badge Co’s success reflects the rise of the ‘purple pound’, the growing spending power of disabled people.

Ellen took over the business as a sole director in 2013, with the company going on to sell more than 190,000 of the wallets across the UK. The Blue Badge Co has also expanded, now producing a range of independent lifestyle products with designs inspired by William Morris, Roald Dahl, Emma Bridgewater and Lotta Jansdotter.

To find out more the Blue Badge Co, visit the website HERE
To find out more about Able2, visit the website HERE