A decade of success for All Terrain Wheelchairs

Shropshire-based All Terrain Wheelchairs, a specialist in all-terrain, off-road powerchairs, has celebrated its 10th anniversary and prepares to launch a new product in early 2018 and expand its retailer network.

Aiming to provide its users with the freedom to enjoy the outdoors, the company was established by Richard Kusnierz with the assistance of his father, an experienced engineer.

Having been working in the industry since 1999, Richard described how he knew the range of All Terrain Wheelchairs were a great product when he first saw them and didn’t hesitate to take on sole UK distribution when the opportunity arose.

"I knew there was a niche in the market for such a unique product and that people would be interested in such a bespoke solution. From my experience in the mobility industry, I had seen people’s expectations & desires change, with one of the main things being the ability to access the great outdoors in a powerchair that was equally at home travelling across fields, or being used in a domestic environment. I knew the powerchairs from All Terrain Wheelchairs ticked all these boxes,” explained Richard.

Manufactured by Magic Mobility based Australia, Richard set about establishing the business once an agreement had been reached.

"It was hard going at times, but with the help and support of my family and friends and the team at Magic Mobility the business slowly started to grow here in the UK” continued Richard.

Now, a decade on, All Terrain Wheelchairs says it prides itself on offering a high level of service and aftersales service, with quick turnaround times responding to new enquiries and enquiries from existing customers, as well as aiming to carry out servicing within 24-hours.

According to the company, it is this level of service that has been highlighted by customers and key for helping Richard grow the business over the 10-years.

Adaptive Surfing World Champion and All Terrain Wheelchairs’ customer Bruno Hanson, commented: "From my initial enquiry, they were incredibly prompt in getting back to me and that was a major factor in my decision to look at their chairs as opposed to other manufacturers.”

Richard said: "Being a smaller / family run business, I and the rest of the team remain very close to our clients, often building relationships with them & their families. We believe in offering the right product, to suit the individual, if the product is not right, we won’t push it.”

In February 2018, the company will also be launching a new product; Mobility Handles. Developed to provide a state of the art wheelchair control system for attendants, carers and staff, the Mobility Handles follow an attendant’s natural movement, resulting in a comfortable, safe journey for the wheelchair user.

According to the company, the fluid motion of the chair moves in harmony with the attendant, making navigation and control easier. Tight turns and effortless movements are controlled via a joystick operation, meaning the user no longer has to experience jerky responses and stop-start operation.

Discussing 2017, Richard commented: "From a personal perspective, my partner Cheryl who helps run the business recently gave birth to our first child Layla which has been amazing! From a business perspective, Liz recently joined the business to cover for Cheryl while she is on maternity leave and she will be remaining with the company to help run the administrative side of the business.

"I would like to take this opportunity to thank Cheryl, David, Mark and Liz for all their support and our loyal customers as without them there would be no business. Here’s to the next 10 years!!.”

In 2018, the company will also be looking to appoint a number of retailers across the UK to increase coverage and help Richard and the team bring the freedom associated with All Terrain Wheelchairs to an even wider audience.

To find out more, visit the website HERE